The top 50 Hispanic marketers increased 2015 U.S. measured-media spending by 2.6% to $3.8 billion. Within their ranks, there were major double-digit swings, even within the same product category.
Spanish-language network and cable TV revenue, accounting for 79.1% of all Hispanic media spending and dominated by Univision, totaled $6.19 billion in 2015.
Overall, U.S. Hispanic major-media spending on TV, cable, newspaper, magazines and radio totaled $7.83 billion.
U.S. HISPANIC POPULATION
The U.S. Hispanic population of 56.6 million—accounting for 17.6% of U.S. inhabitants and 11.3% of all purchasing power.
Hispanics account for more than 25% of the U.S. population age 9 and under. And from ages 10 to 39, Hispanics are more than 20% of the population.