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Social Media Marketing (SMM) and Hispanics
Social media targeting Hispanics in the US is no longer a marketing channel to ignore without affecting the bottom line of your company. Today, there are over 39 million Hispanics online. It is true that managing your social media campaign is time consuming, particularly with the amount of social media platforms present in the web, but it is important that companies increase their marketing budgets to incorporate digital ad spending. To start, you need to know where exactly H