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Social media targeting Hispanics in the US is no longer a marketing channel to ignore without affecting the bottom line of your company. Today, there are over 39 million Hispanics online. It is true that managing your social media campaign is time consuming, particularly with the amount of social media platforms present in the web, but it is important that companies increase their marketing budgets to incorporate digital ad spending. To start, you need to know where exactly Hispanics are online. Lets look at some numbers: 73% of online Hispanics use Facebook 34% of online Hispanics use Instagram 25% of online Hispanics use Twitter 21% of online Hispanics use Pinterest 18% of online Hispanics
